Copyright © 2025-present TruOptim Solutions Ltd. All rights reserved.

Version: 1.1 Effective Date: 19 August 2026 Last Updated: 19 August 2026

1.1 This Data Collection and Marketing Consent Notice ("Notice") explains how TruOptim Solutions Ltd ("TruOptim," "we," "us," or "our") collects, uses, and protects information you provide when using our interactive tools, including:

1.2 This Notice supplements our Privacy Policy and should be read in conjunction with it.

TruOptim Solutions Ltd
Company Registration No. 16742261
Registered in England and Wales

Registered Office:
205 Regent Street, 4th Floor
London, England, W1B 4HB
United Kingdom

Data Protection Contact: dpo@truoptim.com

When you use our ROI Calculator or Pricing Calculator, we collect:

When you complete our Readiness Assessment, we additionally collect:

When you register for a free trial, we collect:

We use your information to:

(a) Deliver Requested Services: Generate and send ROI estimates, pricing quotes, assessment reports, and other outputs you request;

(b) Process Your Enquiry: Respond to questions, demo requests, or consultation bookings;

(c) Enable Trial Access: Set up and manage your free trial account;

(d) Provide Support: Assist with technical queries related to your use of our tools.

Legal Basis: Contract performance and legitimate interests.

With your consent or where we have a legitimate interest, we may:

(a) Follow Up on Your Enquiry: Contact you regarding the results you received or services you expressed interest in;

(b) Provide Relevant Information: Send information about products, services, or resources relevant to your enquiry;

(c) Schedule Consultations: Reach out to arrange demonstrations or consultations if you indicated interest.

Legal Basis: Legitimate interest (following up on expressed interest) or consent where required.

ONLY with your explicit consent, we may:

(a) Send Promotional Emails: Information about new features, products, services, and special offers;

(b) Newsletter Distribution: Regular updates on industrial AI trends, best practices, and company news;

(c) Event Invitations: Webinars, conferences, workshops, and other events;

(d) Partner Communications: Information about complementary products and services from selected partners (if you opt in).

Legal Basis: Consent (you actively opt in to marketing communications).

We use aggregated, anonymised data to:

(a) Improve our calculators and assessment tools;

(b) Understand market trends and customer needs;

(c) Develop new products and features;

(d) Create industry benchmarks and research reports (with no individual identification).

Legal Basis: Legitimate interest (improving our products and services).

We obtain separate, unbundled consent for different purposes:

When you submit a form, you will see clear consent statements such as:

For Results Delivery:

For Marketing (Opt-In Required):

For Phone Contact (Opt-In Required):

We maintain records of your consent including:

You can withdraw your marketing consent at any time:

(a) Email Unsubscribe: Click the "unsubscribe" link in any marketing email;

(b) Direct Request: Email privacy@truoptim.com with your request.

Effect of Withdrawal: We will stop marketing communications within 10 business days. Withdrawal does not affect the lawfulness of processing before withdrawal.

You can request a copy of all personal data we hold about you by contacting dpo@truoptim.com.

If any information we hold about you is inaccurate or incomplete, contact us to have it corrected.

You can request deletion of your personal data. We will delete your data unless we have a legal obligation to retain it or a legitimate overriding interest.

You can request that we limit how we use your data while we verify accuracy or consider your objection to processing.

You can request your data in a structured, commonly used, machine-readable format.

You have the right to object to processing based on legitimate interests. For direct marketing, you have an absolute right to object.

TruOptim does not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information with:

We may disclose your information if required by law, court order, or regulatory authority.

These are business retention targets, not guarantees that every copy expires automatically. Legal holds, provider backups and records required for tax, fraud prevention or dispute handling may be retained longer. TruOptim must configure and periodically verify the relevant provider deletion settings; data is then deleted or irreversibly anonymised where technically and legally practicable.

9.1 We implement appropriate technical and organisational measures to protect your data:

9.2 While we take reasonable precautions, no internet transmission is completely secure. We cannot guarantee the security of data transmitted to our Website.

10.1 Your data may be processed in countries outside the United Kingdom, including:

10.2 When data is transferred outside the UK, we ensure appropriate safeguards:

Our ROI Calculator, Pricing Calculator, and Readiness Assessment use automated processing to generate results based on your inputs.

11.2 Important: These automated outputs:

(a) Are estimates only and not binding offers or guarantees;

(b) Are generated from generalised industry models;

(c) Do not constitute profiling for legal or similarly significant decisions;

(d) Should be validated with professional advice before business decisions.

11.3 You have the right to request human review of any automated output by contacting us.

Our tools are intended for business use by adults (18+). We do not knowingly collect personal data from individuals under 18 years of age.

Under the Privacy and Electronic Communications Regulations 2003 (PECR):

(a) We only send marketing emails to individuals who have opted in (consent) OR to existing customers about similar products/services (soft opt-in);

(b) Every marketing email includes an easy unsubscribe mechanism;

(c) We honour unsubscribe requests promptly (within 10 business days);

(d) We clearly identify ourselves as the sender;

(e) We include our contact details in all marketing communications.

Where you provide your details while enquiring about our products/services, we may rely on "soft opt-in" to send you information about similar products/services, provided:

(a) You are given a clear opportunity to opt out at the time of collection;

(b) Every subsequent email includes an unsubscribe option;

(c) Communications are about similar products to those you enquired about.

You can opt out of soft opt-in communications at any time.

For processing based on legitimate interest, we have conducted Legitimate Interest Assessments documenting:

Copies of our Legitimate Interest Assessments are available on request.

15.1 We may update this Notice from time to time. Material changes will be communicated:

15.2 Where changes affect consent you have given, we will seek fresh consent where appropriate.

For data protection queries:

Data Protection Officer
TruOptim Solutions Ltd
205 Regent Street, 4th Floor
London, England, W1B 4HB
United Kingdom

Email: dpo@truoptim.com
Privacy Email: privacy@truoptim.com
General Email: info@truoptim.com

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
United Kingdom

Website: https://ico.org.uk
Helpline: 0303 123 1113

We encourage you to contact us first so we can try to resolve your concern.

Copyright © 2025-present TruOptim Solutions Ltd. All rights reserved.