About TruOptim Solutions Ltd.

About TruOptim Solutions Ltd.
What does TruOptim mean? 
"TruOptim" combines the word "True," which signifies honesty and reliability, with "Optim," derived from the Latin word "optimus," meaning "best" or "most favorable." This name reflects the company's commitment to providing genuine solutions that optimize industrial processes for maximum efficiency and long-term value. The combination suggests a focus on achieving the best outcomes through trustworthy practices in the industrial and manufacturing sectors.
Why TruOptim?
Did you know the average industrial plant or factory only operates at ~65% efficiency, leaving ~35% opportunity for improvement?
TruOptim Solutions Ltd. is a global software and services company dedicated to optimizing industrial businesses. We partner globally to provide innovative solutions, helping clients achieve true optimal performance, unlocking the full potential of complex plants, processes, and assets through cutting-edge technology and deep industry expertise. Our commitment ensures data-driven decisions, reduced operational costs, and sustainable growth.
TruOptim helps industrial customers improve performance (productivity, efficiency, reliability) by up to 10% or more year over year using TruOptim and Proficy Software & services combined with our unique AI first approach.
What would be the value of 10% productivity or efficiency improvement in your industrial plant or across your industrial fleet of assets?
Founder's Proven Track Record
Our founder brings unparalleled credibility to this venture. After helping to build CSense —an AI startup focused on industrial applications— from start to acquisition, the company was acquired by General Electric (GE), one of the world's largest industrial conglomerates.
Following the acquisition, our founder led the CSense product globally for GE for over 10 years, scaling the platform across diverse industries and building deep relationships with key decision-makers in industrial operations worldwide.
This experience has created an unique story with an extensive global network and deep domain expertise in industrial AI/ML that competitors cannot easily replicate.
Meet the Founder: From Vision to Global Impact
Engineering Excellence Meets Business Innovation
Cobus van Heerden (linkedin.com/in/cobusvanheerden/)'s journey began with electronic engineering studies in Stellenbosch, South Africa, evolved through leadership roles in global product management at GE, and culminated in the founding of a company dedicated to helping industry unlock its true potential with industrial AI.
Our founder's experience spans the full spectrum of industrial technology — from the technical depths of advanced control systems with CSense, to managing global product portfolios at GE, to now pioneering the integration of AI into operational environments.
Our mission is clear: Make people, machines, and organizations more efficient, productive, and resilient through the safe & secure use of industrial Artificial Intelligence (AI).
An Inspiring Message for Industrial Evolution
The future of industry isn't about replacing human expertise with machines — it's about amplifying human capability with technology. Every plant manager, every engineer, every operator brings irreplaceable knowledge to their role. Our technology exists to elevate that expertise, providing the insights and automation that turn experience into exponential impact. Together, we're not just optimizing processes; we're unlocking human potential at industrial scale.